The Business of Brewing  -  January 25 - 39, 2021 - The Hotel Roanoke and Conference Center - Roanoke, Virginia
The Business of Brewing  -  January 25 - 39, 2021 - The Hotel Roanoke and Conference Center - Roanoke, Virginia


Prepare for long days and tired brains. This workshop is Monday - Friday, 8am to 5pm, with optional after hours social or learning opportunities.

Mornings are spent in class at The Hotel Roanoke & Conference Center, and afternoons are spent touring local breweries and getting insider information from owners and brewers. Wednesday is a mini-internship with hands on work experience at a brewery. You may be creating a new beer with the head brewer, canning or bottling beer, or possibly cleaning tanks -- depending on the need at the brewery that day. Whatever it is, you can rest assured it will be a learning experience.

Monday, January 25

So you want to start a Brewery – Mike Pensinger, Head Brewer & GM, Parkway Brewing Company

Sourcing Equipment

Distribution and Sales

Twin Creeks Brewing Company

  • Tour
  • Day-to-Day Operations and Inventory Control – Andy Bishop, Twin Creeks Brewing Co.
  • Marketing Basics


Tuesday, January 26

Crafting a Business Plan that Doesn’t Suck – Bart Smith

The Legal Stuff (Business/Internal Affairs, IP, OSHA, litigation) – Gentry Locke, Attorneys

Chaos Mountain Brewing

  • Tour
  • Vendor Management and Cost Analysis – Thom Bradley, Chaos Mountain Brewing

Wednesday, January 27


Thursday, January 28

Financing Your Dream – Will Landry, Twisted Track Brewpub

Taxes, TTB and ABC licensing – Patrick Murtaugh and Debbie Moeller, Brown Edwards, Certified Public Accountants Insurance

Parkway Brewing Company

  • Tour - Parkway Brewing
  • Open Bar (panel discussion)

Friday, January 29

Regulations (ABC, TTB) – Carl Williams, Virginia Department of Alcoholic Beverage Control

Brewing Legislation and Distribution Contract Best Practices – Brandon Carter

Quality Control – Brian Wiersema, Virginia Tech

Big Lick Brewing Company

  • Tour Planning for Expansion
  • Tap Room Management
  • Meet the newest brewery owners who attended Business of Brewing

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