The Business of Brewing  -   January 25 - 39, 2021  - The Hotel Roanoke and Conference Center - Roanoke, Virginia
The Business of Brewing  -  January 25 - 39, 2021  - The Hotel Roanoke and Conference Center - Roanoke, Virginia



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How do you turn a passion for brewing into a successful business? By crafting a business plan, knowing your up-front costs, understanding the law, learning marketing skills, and building a strong business foundation. The Business of Brewing offers expert industry knowledge that will provide you with a broad understanding for the beer business and the confidence to move forward in this competitive industry.

Only 15 participants will be accepted for this intimate 5-day class designed for brewers, entrepreneurs, and connoisseurs who wish to understand the essentials of opening a craft brewery.

What you will learn

  • Planning for your brewery: location, size, design
  • Writing a business plan
  • Equipment sourcing
  • Marketing basics
  • Trademarking and intellectual property
  • Safety and OSHA
  • Operations and personnel management
  • Vendor Management
  • Financing opportunities
  • Taxes, TTB and ABC licensing
  • Distribution
  • Legislation

What our graduates have to say about the program.

When I read the course description, I was hopeful that I would learn the real story of opening a brewery. I was looking for “the things you don’t know”. The instructors were fantastic, and the participation by local breweries went way beyond expectation. I can’t stress strongly enough how valuable this course will be for anyone thinking about opening a brewery. It’s worth every penny and then some! Jim Nicholas

Attending the VT Business of Brewing course was an outstanding experience. The amount of information and experience shared by industry professionals was fascinating. Thank you to everyone involved in the Business of Brewing course for setting each student up for success in their future brewing endeavors. I highly recommend this course to anyone planning to open a brewery or to anyone planning to enter the brewing industry. Jacob Lindholm

Entire program was “spot-on”. I learned that I need to learn a lot more and how much I don’t know of the industry. David Morissette

Business of Brewing helped me question my previous assumption on how to set up and run our brewery. Having experts weigh in is much better than just google searching answers. I feel sure that this class will save us money, time and headaches as we move towards our goal of opening our doors and pouring our first beer. Tom Sproul


For More Information Contact:
Robyn Smyth - robyn@vt.edu


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