The Hospitality Sales Workshop has been cancelled. New dates are not available at this time. If you would like to be contacted when new information is available, please email browna@vt.edu.
About the Workshop
Howard Feiertag, a well-known hospitality industry veteran, is a faculty member of the Department of Hospitality and Tourism Management in the Pamplin College of Business at Virginia Tech. His experience and connections in the hotel sales and marketing field help him keep a strong pulse on industry trends. His knowledge can help you and your hotel team members grow and strengthen your skills and confidence and learn to adapt to the economic environment.
His background of over 40 years in hospitality includes convention bureau management, hotel operations, food & beverage, sales & marketing, catering, meetings and convention management, as well as tourism and travel. Feiertag's experience and knowledge lends itself to revealing trends of the hotel economic patterns, cycles, and how they relate to hotel sales dynamics. He has received many industry achievement honors including the 2004 award of HSMAI's first annual Excellence in Sales and Marketing Strategy Award.
Who Should Attend
Designed for novice and experienced hotel sales managers, directors, and general managers, this program is geared toward those looking to breathe new life into their team's efforts. With the salad days of double digit REVPAR growth quickly fading and occupancies flat or declining, now is the time to energize your sales team to sell in a recession market. If you are interested in ensuring your team's success during economic shifts and maintaining or growing your market share, then this is the workshop for you and your staff.
This highly-interactive workshop covers:
- Trends in the Industry
- Making Prospecting More Productive
- Stop Selling and Start Consulting
- Overcoming Objections and Confirming the Sale
- Negotiating to Your Best Advantage
- Understanding Contracts & Agreements
- Working the Trade Show for ROI
- Writing Better Sales Letters
- Create Your "NEW" Sales Plan