Forest Products Marketing

<BODY BGCOLOR="#FFFFFF"> <P><FONT SIZE="+1" FACE="Helvetica" COLOR="#006666"><B>Forest Products Marketing<BR> April 16-17, 2002<BR> Blacksburg, VA</B></FONT></P> <P><A HREF="https://www.cpe.vt.edu/ssl/fpmk-reg.htm"><FONT SIZE="+1" FACE="Helvetica"><B>Register Me Now</B></FONT></A><FONT SIZE="+1" FACE="Helvetica"><B>!</B></FONT></P> <P><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300"><A NAME="About The Workshop"></A>About The Workshop</FONT></P> <BODY BGCOLOR="#CCCCFF"> <P><FONT FACE="Helvetica"> </FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300"><A NAME="About The Workshop"></A>About The Workshop</FONT></P> <BLOCKQUOTE><FONT FACE="Helvetica">Marketing has been called the backbone of successful forest products companies. Yet many manufacturers struggle with the marketing concept. Those attending this workshop learn about the products of wood based industries, marketing as it relates to these products, and how to gain a competitive advantage in the industry. It is designed for new marketing and sales personnel or those wishing to brush-up on the industry.</FONT></BLOCKQUOTE> <P><FONT FACE="Helvetica"><A NAME="Topics Covered"></A></FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300">Topics Covered</FONT></P> <UL> <LI><FONT FACE="Helvetica"><B>Forest Products</B>-An overview of the industry-its products, manufacturing practices, and current resource issues affecting the industry.<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Market Trends in the Industry</B>-Economic trends, market history, and factors affecting change in the industry.<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Marketing Basics</B>-The 4 P's of Marketing: Products, Pricing, Promotion and Place (Distribution).<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Personal Selling</B>-Salesmanship, sales techniques, and basic marketing research.<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Marketing Strategy-</B>Your competitive position, understanding your competitors and gaining an advantage by using the value chain.<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Marketing Research</B>-Methods to identify what is happening in your markets.</FONT></LI> </UL> <P><FONT FACE="Helvetica"> <A NAME="Who Should Attend"></A></FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300">Who Should Attend</FONT></P> <UL> <LI><FONT FACE="Helvetica">New sales and marketing personnel</FONT></LI> <LI><FONT FACE="Helvetica">Employees unfamiliar with the forest products industry</FONT></LI> <LI><FONT FACE="Helvetica">Others interested in the basics of marketing and personal selling</FONT></LI> <LI><FONT FACE="Helvetica">Economic development personnel and others wanting to know more about the forest products industry and marketing.</FONT></LI> </UL> <P><FONT FACE="Helvetica"> </FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003333"><A NAME="Workshop Agenda"></A></FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300">Workshop Agenda</FONT><FONT FACE="Helvetica" COLOR="#003300"> </FONT></P> <BLOCKQUOTE><FONT FACE="Helvetica"><B>Tuesday, April 16</B></FONT> <BLOCKQUOTE><FONT FACE="Helvetica">8:30 AM.........Registration Opens<BR> 9:00 AM.........Forest Products Overview</FONT> <BLOCKQUOTE><BLOCKQUOTE><FONT FACE="Helvetica">This session is optional. It is designed for individuals unfamiliar with forest industries and products.</FONT></BLOCKQUOTE></BLOCKQUOTE> <P><FONT FACE="Helvetica">12:00 N..........Lunch (provided)<BR> 1:00 PM.........What is Marketing?<BR> 1:30 PM.........Distribution, Pricing, Promotion, Strategy<BR> 3:30 PM.........Forest Certification</FONT></P></BLOCKQUOTE> <P><FONT FACE="Helvetica"> </FONT></P> <P><FONT FACE="Helvetica"><B>Wednesday, April 17</B></FONT></P> <BLOCKQUOTE><FONT FACE="Helvetica">8:30 AM........Personal Selling<BR> 12:00 N.........Lunch (provided)<BR> 1:00 PM........Markets: International and Domestic<BR> 2:45 PM........Market Research<BR> 3:30 PM........Market Trends<BR> 4:00 PM........Course Ends<BR> </FONT></BLOCKQUOTE></BLOCKQUOTE> <P><FONT FACE="Helvetica"> <A NAME="Workshop Instructors"></A></FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300">Workshop Instructors</FONT></P> <UL> <LI><FONT FACE="Helvetica"><B>Dr. Bob Smith</B>, Associate Professor and Extension Specialist in Forest Products Marketing at Virginia Tech<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Dr. Robert Bush</B>, Associate Professor in Forest Products Marketing at Virginia Tech<BR> </FONT></LI> <LI><FONT FACE="Helvetica"><B>Dr. Tom Hammett</B>, Associate Professor in Forest Products Marketing at Virginia Tech</FONT></LI> </UL> <P><FONT FACE="Helvetica"> <A NAME="Location and Lodging"></A></FONT><FONT SIZE="+1" FACE="Helvetica" COLOR="#003300">Location and Lodging</FONT></P> <BLOCKQUOTE><FONT FACE="Helvetica">The course is held at the Donaldson Brown Hotel and Conference Center located on the Virginia Tech campus. Lodging rooms are being held in the Hotel; however, you are responsible for making your own reservations by calling <B>(540) 231-5156</B> or toll free <B>1-877-200-3360</B> by <FONT COLOR="#FF0000"><B>March 16, 2002</B></FONT>. Mention the name of this course to receive the special lodging rate of $73 single or double occupancy.</FONT> <P><FONT FACE="Helvetica"> <HR> </FONT><FONT SIZE="-1" FACE="Helvetica">Virginia Tech does not discriminate against employees, students, or applicants on the basis of race, color, sex, sexual orientation, disability, age, veteran status, national origin, religion or political affiliation.Anyone having questions concerning discrimination should contact the Equal Opportunity/Affirmative Action Office. If you are a person with a disability and require any auxiliary aids, services, or other accommodations for this workshop, please discuss your accommodation needs with Wanda McAlexander at (540) 231-5242 or TDD 1 (800) 828-1120 by two weeks prior to the course. <HR> </FONT></P> <P><FONT FACE="Helvetica"> </FONT></P> <P></P> </BODY> </HTML> </BODY>