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Sponsored by
Virginia Tech's Center for Forest Products Marketing and Management
Virginia Forest Products Association
Hardwood Manufacturers Association and
Virginia Tech's Continuing and Professional Education
Marketing has been called the backbone of successful forest
products companies. Yet many small businesses struggle with the
marketing concept. Those attending this workshop learn about the
products of wood based industries, marketing as it relates to small
forest products businesses and how to gain a competitive
advantage in the industry. It is designed for the small forest
products business owner or manager.
Who Should Attend
- New sales and marketing personnel
- Employees unfamiliar with the forest products industry
- Others interested in the basics of marketing and personal selling
- Economic development personnel and others wanting to know more about the forest products industry and marketing.
Workshop Instructors
Dr. Bob Smith, Professor in Forest
Products Marketing at Virginia Tech
Dr. Robert Bush, Professor in Forest Products Marketing
at Virginia Tech
Dr. Tom Hammett, Professor in Forest Products Marketing
at Virginia Tech
For additional information contact:
Angie Riegel
Center for Forest Products Marketing & Management
College of Natural Resource
Virginia Tech
phone: (540) 231-7107, email: ariegel@vt.edu.
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The Center for Forest Products Marketing and Management
is a cooperative venture of the forest products industry, the U.S.
Forest Service, various public agencies, and Virginia Tech. The Center
is located in the Corporate Research Park on the Virginia Tech Campus and
is part of the Department of Wood Science and Forest Products in the
College of Natural Resources.
The Center has three objectives:
- to train marketing-oriented men and women for employment
in the forest products and related industries,
- to be a continuing source of market intelligence
and competitive advantage for member organizations,
- to promote the wise use of our renewable forest resource
for economic growth and to meet society's expanding needs
for affordable wood and fiber products. For membership
information, contact Angie Riegel at (540) 231-7107 or e-mail at
ariegel@vt.edu.
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