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Program Information
Blacksburg/Roanoke Virginia
Friday, April 4 and Saturday, April 5: Virginia Tech Roanoke Center
Friday, April 25 and Saturday, April 26: Virginia Tech Roanoke Center
Friday, May 16 and Saturday, May 17: The Hotel Roanoke & Conference Center
Friday, May 30 and Saturday, May 31: The Inn at Virginia Tech and Skelton Conference Center
Schedule
Weekend 1
Friday, April 4 and Saturday April 5
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Friday, April 4: Presenter: Bonnie Wallsh, CMP, CMM
Welcoming Remarks and Overview
Course Expectations
Resources
Adult Learning
- Learning Styles
- Educational Techniques
Making your Meeting a Special Event
- Goals and Objectives
- Needs Assessment
- Profiling Attendees
Including Generational/International
- Program Design and Development
- Selecting Speakers and Entertainment
- Return on Investment (ROI)
- Developing and Using Evaluations
Lunch Catered by Seasons & Occasions
Communication Skills
- Listening skills
- Writing skills
- Types of communication …
client/supplier/staff/speaker/attendee
- Pre-Meeting Management
- On-Site Management
- Post-Conference Management
- Time Lines
Class Project Overview: 30 minute Discussion on BUDGETS and event
objectives and attendee profile (items to include, how to get pricing; who
will be interested in your event?)
Group Project Time
Saturday, April 5 - Presenter: Bonnie Wallsh, CMP, CMM
$$$ $aving Tip$
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Site Inspection -
Site Inspection Checklists
Conduct a Site Visit-The Roanoke Civic Center
Lunch Catered By Encore Catering
Creating an RFP (Request for Proposal)
Transportation
International Meetings
Class Project Overview: Site Selection (questions people don't think to ask)
Group Project Time
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Weekend 2
Friday, April 25 and Saturday April 26
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Friday, April 25
Conduct a Site Visit-Hollins Exhibits
Lunch Catered by Hollins Exhibits
Technology
- Internet
- Web Sites
- 2nd Life Virtual Reality
- Registration
- Creating communities pre-conference
Class Project Overview: RFPs (items to include in your Request for Proposal)
Group Project Time
Saturday, April 26 - Presenter: Howard Feiertag
Hotel Operations
- Hotel Profitability
- Sales
- What makes a piece of business attractive?
- Sleeping Rooms
- Function Rooms
- Convention Services
What does a convention service manager want from a meeting planner?
How does CSM use information received from a meeting planner?
Class Project Overview: Agendas/Run of Shows and F&B Worksheets
Group Project Time
Lunch at the Market Building
Food & Beverage
- Creative Food and Beverage on a Budget
- How can a chef work most effectively with a meeting planner?
How can Front Desk, Accounting, Security, Housekeeping, Outlets
contribute to a Meeting's Success or Failure?
Back of house site inspection including shipping/laundry/ PBX/Reservations, etc.
Exhibit Management
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Exposition companies
- Drayage
Shipping
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Weekend 3
Friday, May 16 and Saturday, May 17
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Friday, May 16
Negotiations
Contracts
Attrition/Cancellation/ Force Majeure
Compliance
- ADA/Music Licensing/Liquor Liability
Risk Management
Lunch Catered by Hotel Roanoke and Conference Center
Audio/Visual - Presented By: Brian James
Class Project Overview: Evaluations (Tips on creating evaluations)
Group Project Time
Saturday, May 17 - Presenter: Bonnie Wallsh, CMP, CMM
State of the Industry
Trends
Global / Multi-National Meetings
Ethics
Green Meetings
Career Opportunities within
the Meetings Industry
Meetings Industry Panel -
Presenter: The Hotel Roanoke and Conference Center
Lunch Catered by The Hotel Roanoke and Conference Center
Launching your own Business
Marketing
Branding
Developing Business Relationships
Certifications- CMP/CSEP/CMM/ CHME/ CTC
Class Project Overview: Presentations
Group Project Time
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Weekend 4
Friday, May 30 and Saturday, May 31
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Friday, May 30 - Hunter Gresham, Director of Special Events
Special Events
- 5 Critical Stages of all Successful Events
- Research/Design/Plan/Coordinate
/Evaluate
- Theme Parties
- Award Ceremonies
- Social Events
- Retail Special Events
- Holidays and Special Observances
Presenter: The Inn at Virginia Tech and Skelton Conference Center
Lunch Catered by The Inn at Virginia Tech and Skelton Conference Center
Fairs, Festivals, and Public Events
- Sporting Events
- Corporate Events
- Golf Tournaments
Class Project Overview: Open Floor (ask any final questions about the project)
1 Hour Group Project Time
Conduct a Site Visit: The Courtyard Marriot, Blacksburg
Saturday, May 31 - Bonnie Wallsh
Group Presentations
Lunch Catered by The Inn at Virginia Tech and Skelton Conference Center
Career Development
- Resumes
- Interview Skills
- Blowing your own Horn
Where do you go from here?
Open Space
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Attendees Select Topics of Interest to Discuss in Open Space
Awarding of Certificates
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Session Presenters Include:
Hunter Gresham, Director of Special Events at Virginia Tech
Hunter Quillen Gresham is a native of Gate City, Virginia, and a graduate
of the University of Tennessee-Knoxville. After completing her degree, she
went on to travel the world as a student ambassador and lead performer with
the international organization Up with People. She currently serves as the
Director of Special Events at Virginia Tech where she has worked with
notable personalities such as the Rev. Jesse Jackson, John Mayer, the Dave
Matthews Band, and NBC's The Today Show personality, Hoda Kotb.
Hunter and her husband, Aaron, live in Radford, Virginia, with their
daughter, Abigail.
Brian James, Technical Director for Virginia Tech UUSA Production Services Office
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Travel and Lodging
The program locations will be as follows:
April 4/5 and April 25/26 Weekend:
Virginia Tech Roanoke Center
108 North Jefferson Street
Suite 701
Roanoke, VA 24016
540-767-6100
May 16/17 Weekend:
The Hotel Roanoke and Conference Center
110 Shenandoah Ave
Roanoke, VA 24016
540-985-5900
May 30/31 Weekend:
The Inn at Virginia Tech and Skelton
901 Prices Fork Rd
Blacksburg, VA 24061
540-231-8000
There are room blocks set up for each program weekend.
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April 4/5, April 25/26, May 16/17 Weekend:
The Hotel Roanoke and Conference Center
110 Shenandoah Ave
Roanoke, VA 24016
540-985-5900
Rate of $119/night for a single or double occupancy
May30/31 Weekend:
The Inn at Virginia Tech and Skelton Conference Center
901 Prices Fork Rd
Blacksburg, VA 24061
540-231-8000
Rate of $111/night for single or double occupancy
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We will also have site visits to the following locations:
Hollins Exhibition Services
The Roanoke Civic Center
Courtyard Marriott: Blacksburg, Virginia
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Contact Information
Angela M. Marshall
Program Coordinator
Virginia Tech Continuing and Professional Education
702 University City Boulevard
Mail Code: 0364
Blacksburg, VA 24061
Phone: 540-231-5126
Email: amarshal@vt.edu
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