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Program Information
Spring 2009
Friday, April 3 and Saturday, April 4: The Inn at Virginia Tech and Skelton Conference Center
Friday, April 17 and Saturday, April 18: Virginia Tech Roanoke Center
Friday, May 1 and Saturday, May 2: Virginia Tech Roanoke Center
Friday, May 22 and Saturday, May 23: The Hotel Roanoke and Conference Center
Schedule
Weekend 1
Friday, April 3 and
Saturday April 4
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Friday, April 3: Presenter:
Bonnie Wallsh, CMP, CMM
Welcoming Remarks and Overview
Course Expectations
Resources
Adult Learning
- Learning Styles
- Educational Techniques
Making your Meeting a Special Event
- Goals and Objectives
- Needs Assessment
- Profiling Attendees
Including Generational/International
- Program Design and Development
- Selecting Speakers and Entertainment
- Return on Investment (ROI)
- Developing and Using Evaluations
Lunch Catered by The Inn at Virginia Tech and Skelton Conference Center
Communication Skills
- Listening skills
- Writing skills
- Types of communication …
client/supplier/staff/speaker/attendee
- Pre-Meeting Management
- On-Site Management
- Post-Conference Management
- Time Lines
Class Project Overview: 30 minute Discussion on BUDGETS and event
objectives and attendee profile (items to include, how to get pricing; who
will be interested in your event?)
Group Project Time
Saturday, April 4: Presenter:
Bonnie Wallsh, CMP, CMM
$$$ $aving Tip$
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Site Inspection -
Site Inspection Checklists
Conduct a Site Visit-The Roanoke Civic Center
Lunch Catered By The Inn at Virginia Tech and Skelton Conference Center
Creating an RFP (Request for Proposal)
Transportation
International Meetings
Class Project Overview: Site Selection (questions people don't think to ask)
Group Project Time
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Weekend 2
Friday, April 17 and
Saturday April 18
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Friday, April 17
Lunch Catered by Seasons & Occasions
Technology
- Internet
- Web Sites
- 2nd Life Virtual Reality
- Registration
- Creating communities pre-conference
Class Project Overview: RFPs (items to include in your Request for Proposal)
Group Project Time
Saturday, April 18 - Presenter:
Howard Feiertag
Hotel Operations
- Hotel Profitability
- Sales
- What makes a piece of business attractive?
- Sleeping Rooms
- Function Rooms
- Convention Services
What does a convention service manager want from a meeting planner?
How does CSM use information received from a meeting planner?
Class Project Overview: Agendas/Run of Shows and F&B Worksheets
Group Project Time
Lunch at the Market Building
Food & Beverage
- Creative Food and Beverage on a Budget
- How can a chef work most effectively with a meeting planner?
How can Front Desk, Accounting, Security, Housekeeping, Outlets
contribute to a Meeting's Success or Failure?
Back of house site inspection including shipping/laundry/ PBX/Reservations, etc.
Exhibit Management
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Exposition companies
- Drayage
Shipping
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Weekend 3
Friday, May 1 and
Saturday, May 2
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Friday, May 1
Negotiations
Contracts
Attrition/Cancellation/ Force Majeure
Compliance
- ADA/Music Licensing/Liquor Liability
Risk Management
Lunch Catered by Seasons & Occasions
Audio/Visual - Presented By: Brian James
Class Project Overview: Evaluations (Tips on creating evaluations)
Group Project Time
Saturday, May 2 - Presenter: Bonnie Wallsh, CMP, CMM
State of the Industry
Trends
Global / Multi-National Meetings
Ethics
Green Meetings
Career Opportunities within
the Meetings Industry
Meetings Industry Panel -
Presenter: The Hotel Roanoke and Conference Center
Lunch Catered by Seasons & Occasions
Launching your own Business
Marketing
Branding
Developing Business Relationships
Certifications- CMP/CSEP/CMM/ CHME/ CTC
Class Project Overview: Presentations
Group Project Time
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Weekend 4
Friday, May 22 and
Saturday, May 23
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Friday, May 22 - Presenter:
Hunter Gresham, Director of Special Events
Special Events
- 5 Critical Stages of all Successful Events
- Research/Design/Plan/Coordinate
/Evaluate
- Theme Parties
- Award Ceremonies
- Social Events
- Retail Special Events
- Holidays and Special Observances
Presenter: The Inn at Virginia Tech and Skelton Conference Center
Lunch Catered by The Hotel Roanoke and Conference Center
Fairs, Festivals, and Public Events
- Sporting Events
- Corporate Events
- Golf Tournaments
Class Project Overview: Open Floor (ask any final questions about the project)
1 Hour Group Project Time
Conduct a Site Visit: The Courtyard Marriot, Blacksburg
Saturday, May 23 - Presenter:
Bonnie Wallsh
Group Presentations
Lunch Catered by The Hotel Roanoke and Conference Center
Career Development
- Resumes
- Interview Skills
- Blowing your own Horn
Where do you go from here?
Open Space
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Attendees Select Topics of Interest to Discuss in Open Space
Awarding of Certificates
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Travel and Lodging
The program locations will be as follows:
April 3/4:
Virginia Tech Roanoke Center
108 North Jefferson Street
Suite 701
Roanoke, VA 24016
540-767-6100
April 17/18 Weekend:
The Inn at Virginia Tech and Skelton
901 Prices Fork Rd
Blacksburg, VA 24061
540-231-8000
May 1/2 and 22/23 Weekend:
The Hotel Roanoke & Conference Center
110 Shenandoah Ave
Roanoke, VA 24016
540-985-5900
There are room blocks set up for each program weekend.
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April 3/4, May 1/2, May 22/23 Weekend:
The Hotel Roanoke & Conference Center
110 Shenandoah Ave
Roanoke, VA 24016
540-985-5900
Rate of $129/single or $139/double occupancy
April 17/18 Weekend:
The Inn at Virginia Tech and Skelton Conference Center
901 Prices Fork Rd
Blacksburg, VA 24061
540-231-8000
Rate of $119/night for single and $139/night for double occupancy
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We will also have site visits to the following locations:
Hollins Exhibition Services
The Roanoke Civic Center
Courtyard Marriott: Blacksburg, Virginia
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Contact Information
Angela M. Marshall
Program Coordinator
Virginia Tech Continuing and Professional Education
702 University City Boulevard
Mail Code: 0364
Blacksburg, VA 24061
Phone: 540-231-5126
Email: amarshal@vt.edu
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