Keynote Speaker: Lee Todd, President, University of Kentucky
Dr. Todd is the 11th president of the University of Kentucky. He is a former UK engineering professor; a successful businessman who launched two worldwide technology companies, both based in Kentucky; and is a public advocate for research, technology and economic development in the Commonwealth.

Presenter: Alison Christopher and Jane LeClair, Elmira College
Presider: Pamela Cutright, West Virginia University

The adult education field is going through a change in the number of graduate adult education programs currently available. Several institutions that once offered adult education graduate degree programs have closed their doors to new enrollments. This phenomenon appears to signal the decline of adult education programs. From a different perspective, the field is going through osmosis. It is for this reason that adult and continuing education programs should expand in learning institutions.

Presenter: Sean Gallagher, Eduventures, LLC
Presider: Carrie Pasquale, Palm Beach Community College

Aligning programs with the needs of the marketplace is a hallmark of continuing higher education. Drawing on original research surveys of students and employers, this session will highlight and explore the most compelling opportunities for colleges to partner with professional associations, detailing the subject areas and course and program types in which professional association alignment is in greatest demand in the marketplace. Participants will leave this session with ideas and strategies for actualizing these opportunities.

Presenter: Frank DiSilvestro, Indiana University
Presider: Kristy Anthony, Louisiana State University

This session will describe research from the Indiana University School of Continuing Studies General Studies Degree program. The session focuses on how continuing higher education can respond to the educational challenge presented by our nation's aging population. The session will describe and discuss how continuing higher education can meet the career and educational needs of these new learners through an outreach degree program.

Presenter: Christine Burgoyne, University of Georgia
Presider: Janie Robbins, Tennessee Technological University

The Georgia Center for Continuing Education is taking a proactive stance toward the state's burgeoning Latino population. To ensure that Latinos attend Georgia's institutions of higher education, thereby maximizing the intellectual capital of the state, the Center established a summer program to draw Latino youth into the university fold. That program has expanded into a cohesive portfolio of over a dozen award-winning programs for Latino youth. This presentation shares insights into those programs and their effects on the center, the participants and the community.

Presenters: Steve Blumberg, JM Perrone Company
Presider: Ming Dai, Central Michigan University

Whether you are a large program or small, public or private, non-credit or credit, you will be using personalized landing pages to increase qualified inquiries. They have been shown to double response rates, allow tracking and measuring of responses, develop personalized messaging, establish 1-1 dialogues with prospects, allow for immediate fulfillment and are inexpensive.

The presentation focuses on how to maximize response rates from your direct mail and email efforts by driving prospects to unique landing pages that have pre-populated data about that individual. The presentation includes two case studies for Continuing Education and Professional

Development: Boston University lead generation and Northwestern University list cleaning programs are the models for all CE and Professional development direct marketing activities.

Presenters: Carol J. Brunty, M.S. Ed., Indiana College Network and Dr. Dennis L. McElhoe, Purdue University
Presider: Mark Bernhard, Virginia Tech

Discover how a highly successful statewide collaboration of junior and senior institutions, both public and private, are working together to increase participation rates in higher education and lifelong learning throughout Indiana via technology. How the collaboration was formed, how it operates, and how Indiana residents and member institutions benefit from the collaboration will be shared, along with ideas on how to develop, improve, or expand distance-learning consortiums in your state.

Presenters: Karen Graham, Ph.D., Laurie G. Dodge, Ph.D., Chapman University College, and Ellen Derwin, Houghton Mifflin Publishing Company
Presider: TBA

A portfolio admissions option for graduate students was initiated by this university to reach out to adult learners who do not meet traditional admissions criteria (GPA & GRE). Portfolio contents were developed and a scoring rubric created to assist the Graduate Admission Committee in rendering admission status. This study compared portfolio students and traditionally admitted students (N=256) on academic self-concept, graduate GPA, career goals, motivation, and aspirations. Results support portfolio admissions in predicting graduate school success.

Presenter: Crystal Award Winners
Presider: Sally Dunphy, University of Alabama, Birmingham

The Crystal Marketing Award recognizes the institution that achieves significant results from a marketing communications tool through a print, broadcast or electronic medium. Come and hear the winner of this award discuss the strategic approach and results achieved including creativity, targeting the audience, financial effectiveness and measured objectives in marketing, advertising, or public relations.

Keynote Speaker: Belle Wheelan, President of the Commission on Colleges of the Southern Association of Colleges and Schools.
Dr. Wheelan was formerly the Secretary of Education for the state of Virginia and has served in two college presidencies, most recently as the president of Northern Virginia Community College.

Presenters: Betsy Bedigian, Hezel Associates, LLC and Sarah Schutt, University of Wisconsin-Madison
Presider: Ellen Griffin, Southern New Hampshire University

The responsibility for sustaining the institution's long-term relationship with students extends well beyond the alumni office. According to "2006 State of Continuing Education Marketing: How Does Your University Size Up?" nearly 45 percent of college and university enrollments are adult learners. As adults seek to reinvent themselves to meet changing roles in their work or personal life, new strategies are required to manage lifetime relationships and provide real value for the student and institutions. Savvy continuing education marketers recognize that alumni are likely to turn to their alma mater for further education and guidance if given the right motivation. This session will explore how colleges and universities best respond to the needs of this segment, while further extending continuing education's reach both beyond and within the institution.

• Collaborating with alumni relations/institutional advancement
• Using research to understand the needs and interests of alumni
• Developing new strategies for managing the lifelong learner relationships using a consumer marketing approach
• Cross-marketing to cement the student relationship with the institution and foster personal growth.

Presenter: Dr. Jeri Childers, Virginia Tech and Dr. Susan E. Short, Virginia Tech, Roanoke Center
Presider: Nancy Herron, University of Houston

How can continuing educators engage community partners? Can continuing education operations contribute to communities beyond the delivery of continuing professional education and workforce education and training? How does your conference center support the local economy? This session will highlight the partnership between the city of Roanoke, Virginia Tech, and the Hotel Roanoke and Conference Center and the results of a six-year study of the economic impact on the economy of Roanoke, Virginia. Session leaders will share promising practices for building campus- community partnerships.

Presenter: Wm. Thomas Walker, D.A., Dr. Gina V. Ganahl, and Angeline Antonopoulos, M.A., MBA, University of Missouri-St. Louis,
Presider: Will Kayatin, Morehead State University

The Division of Continuing Education at the University of Missouri-St. Louis conducted a 2007 Winter Intersession pilot program. We offered 11 courses through four colleges to 205 students. Ninety-two percent of students said they would enroll in another condensed course, and 100% of faculty said they would teach in this format again. The colleges and CE made a healthy profit. In this session, you will learn about the UM-St. Louis Winter Intersession experience.

Presenter: Judy Shannon and David Grebel, Texas Christian University
Presider: TBA

TCU's OEE is built on the university's heritage and strategic vision to provide outreach and achieve university goals. Through existing systems and established relationships we applied for and won a Compassion Capital Fund grant for $750,000. Grant monies allowed us to establish new non-credit courses to strengthening local nonprofits. In addition to increased university outreach, this program directly links to a TCU cardinal goal and provides opportunity for partnerships with university faculty, staff, and students.

Presenter: Tim Copeland, Global Learning Center
Presider: Linda Sutherland, Emerson College

Interactive marketing represents both a challenge and tremendous opportunity for continuing education units. Emerging channels such as blogs, podcasts, and webinars are potential new outreach mediums. Channels such as email, web, and paid and natural search are now considered traditional marketing channels. Where do you start? Based on a recent primary research study, learn how continuing education marketers are currently using, and are planning to use interactive marketing in their outreach efforts.

Presenter: Susan Kryczka and Nancy Coleman, Boston University
Presider: Mandel G. Samuels, University of Arkansas

In January 2007 Boston University surveyed 600 current or recent graduates of its online degree programs. Students were asked why they chose an online degree vs. a traditional program, the number of hours spent each week on their online coursework, how they rate their experience, the weak and strong aspects of their online program and if they would recommend the program to others. The result of this survey will be shared.

Presenters: Sheila Hayes, University of Mary Washington
Presider: TBA

Learn how to develop an online new student orientation program with limited resources, and transform your new student orientation program utilizing current technologies already in place at your learning institution. Using only a webpage and a course management system such as Blackboard or an equivalent, an online new student orientation program can be easily developed. Topics include: How to get started, format, recommended content, maintenance, and limitations.

Presider: Edna Farace Wilson, Fairfield University This session is sponsored by the ACHE Research Committee and features award recipients. Each recipient will discuss his/her research project and present the findings.

Diane M. Chubb, University of Georgia
"The Strategic Role of Continuing Higher Education in the Public Historically Black College and University"

Cheryl Hawkinson-Melkun, University of Mary Washington
"Meeting the Needs of the Non-traditional Student: A Study of the Effectiveness of a Synchronous Online Writing Center"

Presenter: Sherryl Weems, Ph.D., University at Buffalo, Tonnalee Batchelor, Educational Opportunity Center, and Lawrence Gingrich, Millard Fillmore College
Presider: Judah Rosenwald, UC Berkley Extension

This session will demonstrate the important role of developing partnerships among institutions of higher education, with faculty, and with the workforce system (local, regional and global). The partnerships selected for discussion will be presented as a successful response to a strategic planning model that expands access to opportunities at the post secondary level for adults. The partnerships will detail innovative opportunities for faculty, creative programming and examples of how the workforce system of the local community has been strengthened.

Presenter: Dr. Sharon M. Carrier, Joanne Hanley, and Robert R. Cummins, J.D., M.B.A., Rollins College
Presider: Miranda Carlisle, University of Alabama

Can continuing education programs have successful fund-raising programs? Absolutely! Success depends on partnerships that continuing education programs form internally within their institutions and externally with businesses, alumni, and other donors. This presentation will focus on one college's success in forming these essential partnerships and will provide strategies for other continuing education programs to use for maximum success to benefit their students, their institutions, and their communities.

Presenters: Carmen L Lamboy, Luis Zayas, and Luis Bugos, AGMUS Ventures
Presider: Mara Martini Northwestern University

Presenters will share the competencies and skills developed in the first ever Dual Language program in higher education. Presenters invite you to explore what a dual-language program aims to achieve with adults as they prepare for the job force.

Presenters: Dr. Susan Jay and Mercedes Martha Ponce, Florida International University, and Laurie Keenan McGarvey and Don Devilbiss, University College at Widener University
Presider: Denise Acevedo, Lansing Community College

A revolution in lifelong learning is developing to meet the needs of aging Baby Boomers and older retirees through replicable and sustainable programs for communities nationwide. Creative solutions for well being through personal enrichment programming provide opportunities for higher education to meet the changing needs of adult learners, particularly those who are approaching or are in their retirement years. This session will address the following issues: the broad cognitive and societal benefits of personal enrichment programs for adult learners; the planning process for development of a lifelong learning institute including feasibility studies and entry level activities; curriculum and faculty development; institutional and community support; challenges for and metrics of success; and visionary leadership in creating and nurturing a new "Creative Class." While the two programs are different in their points on the development and geographic spectrum: one a start-up in the Northeast; the other a seasoned program in Florida, audience levels from novice to experienced will benefit from comparing and contrasting approaches and stages of development, as well as short- and long-term vision and goals.

Presenter: Dr. Sally C. Dunphy, University of Alabama at Birmingham
Presider: Barbara Cipriano, Palm Beach Community College

You have a program idea ...but panic due to a deadline and justify the program as a "hot trendy" program offered on the opposite coast. Learn the Lucky 7 reasons why you conduct a feasibility study in the early needs assessment stages of program ideas to ensure financially successful programs that serve the right audience. You will examine the feasibility study tool and learn how to ask the right questions to maximize organizational creativity, productivity, and achieve objectives.

Presenters: Michael Lambert, Executive Director, Distance Education and Training Council and Dr. Roxanne M. Gonzales, Park University
Presider: TBA

Michael P. Lambert was Co-Chair of a national task force appointed by the Department of Defense to create a list of principles of good practice in distance learning. With the DoD Budget for voluntary education growing significantly every year, a tipping point has been reached, where more funds are spent for voluntary online learning than for "brick and mortar" voluntary learning in the military. This session will summarize what the 15 principles of good practice are, as developed by a select group of over 20 experts in distance learning representing many of the major accredited online universities, as well as top experts from the military education community. The principles are getting a great deal of "buzz" in the online world, since they are comprehensive and relevant to the unique world of distance learning. In this session, Mr. Lambert will explain the principles and give examples of real-world applications of them. If you are looking for practical, no nonsense guidance on how to build an excellent online program at your institution, this is a session not to be missed.

Presenter: Michelle Byrd, East Tennessee State University
Presider: TBA

Online tutoring offers both traditional and non-traditional students convenient access to valuable academic support resources. East Tennessee State University's online tutoring program, administered through University Tutoring Services, will be covered. Participants will see how online tutoring is implemented and maintained. Thought will also be given to various related questions such as which subjects to cover and how to market services.

Presider: Brian Cook, California State University - East Bay

This session is sponsored by the ACHE Awards Committee and features program award recipients. Each recipient will discuss his/her program.

Presenters: Mark Binkley, Mississippi State University and Michelle Johnston, University of Louisiana Monroe
Presider: Sharon Barnes, Mary Baldwin College

Mississippi State University reorganized their outreach activities to provide greater institutional support to distance and non-credit students. This produced a self-supporting unit responsible for all continuing education and distance learning activities. The session will explain why this reorganization was needed, how it occurred, who was involved, the outcomes, and future challenges. Discussions will center on how financial models, faculty workload, centralization, student services, intellectual property, program development, technology services, and student assistance vary between schools.

Presenters: Dr. Jane Everson and Ann Sperry, Hickory Metro Higher Education Center
Presider: Judy Shannon, Texas Christian University

Hickory Metro Higher Ed Center's (HMHEC) mission is to support and enhance the educational attainment and economic development of the multi-county region by offering an array of educational programs needed and requested by the community. Since its establishment in 2003, faculty and students at HMHEC have had access to all the latest technology in a state-of-the-art and customer-friendly facility. In this session, HMHEC staff will describe the facility's founding, establishment, and expansion during its initial four years of operation. Special attention will be paid to lessons we have learned about marketing, staffing, technology, funding, evaluation, and setting policies in a regional higher education center.

Presenter: Dr. Lisa Lefler and Roseanna S. Belt, Ed.M., Western Carolina University
Presider: Debbie Thurman, Tennessee Technological University

Over the course of two years the Cherokee Studies Program at Western Carolina University initiated a certificate program plan in response to needs voiced by Eastern Band of Cherokee Indians Tribal health professionals. This process was a learning curve for both the University and the Tribe in negotiating how to succeed in meeting the needs of each while providing an Indigenous-oriented curriculum based on the voices and expertise of the Native community.

Presenters: Ken Baldwin, M.Ed., Educational Fitness Solutions and Ruth Bettandorff, University of Georgia
Presider: LaKita Rowe, Tennessee State University

The Personal Training and fitness Profession is one of the fastest growing career paths according to the U.S. Department of Labor. Learn how your 2-4 year college/university department can be a leader in your community by offering an instructor facilitated, ONLINE Web-based Professional Certificate in Personal Training, Senior Fitness, Women's Exercise, or Nutrition Program. Academic administrators will learn how to structure and implement an Online/Distance education college certificate program focusing on preparing adults for careers as personal trainers or health/fitness professionals. Additional information discussed includes the state of the fitness industry, certificate format, implementation procedures, educational options, and benefits for your students, institution, and the community.

Presenter: Jennifer L. Copeland, Demand Engine and Lesley Snyder, M.B.A., University of North Carolina at Charlotte
Presider: Nicole Oechshin, Mary Baldwin College

Many continuing education units face the challenge of being financially self- sufficient in the midst of increasing competition. Yet, legacy outreach methods threaten your ability to adapt and compete in a rapidly changing education marketplace. Discover proven strategies backed by research to transcend marketing outreach breakdowns. Learn the value of dialogue with today's lifelong learner and the importance of integrating your "selling" system. Finally, uncover the appropriate role of online marketing to extend your institution's outreach.

Presenter: Sue C. Maes, Kansas State University
Presider: Ann Brown, Virginia Tech

Multi-institution academic programs can be successful if they have an effective administrative support structure that utilizes efficient coordination strategies and advanced technology for inter-institutional course enrollment and program management. In addition to introducing attendees to thriving consortia spanning the U.S., this session will describe model alliance roles, responsibilities, procedures, and ExpanSIS, a web-based multi-institution data exchange system for admitting, enrolling, and supporting students in collaborative programs.

Presenters: Thomas E. Kail and Gail W. Johnson, Mercer University
Presider: TBA

More than at any time in history, human beings live in a world where knowledge and the ability to acquire, evaluate, and apply new knowledge are the foundation for lives that have meaning and purpose. In this environment, access to higher education cannot be restricted to a privileged few and completion left to a Darwinian process in which a fierce struggle, or chance determines who survives. Education, Peter Drucker wrote some two decades ago, is the single most important element that will determine the welfare of our society in the present and in the future. We are a knowledge society. This presentation will focus on the barriers adults face not only in deciding to return to school but also in completing their education. The presenters will highlight salient findings and insights found in the literature and provide examples of how this research influenced and guided Mercer University's approach to adult learners. The presenters will share both successes and failures.

Presenters: Dr. Jeffery Alejandro, East Carolina University, Maureen Znoj, Hesser College, and Vernon Taylor, Marine Corps Lifelong Learning
Presider: TBA

This session will discuss how continuing education departments can recruit, train, and retain outstanding minority professionals in the continuing education career field.

Presenters: Melissa Peraino and Leslie Bateman, Grand Valley State University
Presider: Barbara Hoskins, Clemson University

What started out as one department's journey toward a plan to conduct outreach ended up as an expedition into the un-chartered land of Community Engagement. Join us as we share our roadmap (including interesting detours along the way) and discuss the process of creating a plan for Community Engagement.

Presenters: Dr. Patricia A. Brown and Dr. Regis Gilman, Western Carolina University
Presider: Jim Duffy, Lebanon Valley College

The short answer is everywhere. Today over half of all college students are adults. They are on campus, on-line and engaged in learning at a wide range of off-campus settings. How does this diverse profile of learning environments effect student management? Explore with us the challenges posed by expanding options and opportunities now available for adult learners and the role of continuing education administration.

Presenter: Nancy Gadbow, SUNY Empire State College
Presider: Susan Short, Virginia Tech

Adults may obtain college credit for past learning that can be demonstrated to be college-level. However, this discussion focuses on past experiences that can be a barrier to new learning. Past experience can block new learning when a student already "knows" about a particular topic and is not open to conducting new research. Case studies will demonstrate some effective strategies to help adults move toward new learning and willingness to examine their own past experiences.

Presenters: Mercedes Suraty-Clarke and Nancy D. Herron, University of Houston
Presider: Janeen Winters, Murray State University

In 2006 the University of Houston Accelerated Program initiated a three-year project to deliver ESL training, Cultural Communication, Business Communication and TOEFL preparation to a cohort of Engineers working for Petroleos de Venezuela S.A. (PDVSA) of Venezuela through a partnership with the University of Houston College of Geosciences. Our objective was to advance these engineers in their knowledge of English and to prepare them to successfully go through Accelerated Masters Degree Programs in energy related fields (petroleum engineering, geosciences, and geophysics). For this, we chose to design a program rich in content relevant to the participant moving from a mid management to upper management position within PDVSA. In this session we will discuss the design and success of the program delivered to PDVSA and discuss CE's flexibility to provide support to outreach and extension programs delivered by other University Departments - a model of collaboration.

Presenter: Andrew Gansler, eLearners.com
Presider: Noel Poston, Tennessee Technological University

As continuing higher education expands to include a number of emerging "new constituencies," more and more adult learners are turning to online programs to meet their education requirements. Understanding how to most effectively market to these constituents in an online environment is critical to any successful outreach efforts. This practical workshop on e-marketing provides the what, when, why, and how of implementing an effective online marketing and recruitment program.

Presenter: Dr. Mary Rose Grant, St. Louis University
Presider: Tom Wilson, Virginia Tech

This session uses current research on best practices in online course design and delivery to develop an online faculty development program for part-time faculty. To engage part-time faculty and enhance their ability to teach adult learners in the online environment, institutions must design development activities that are comprehensive and convenient for faculty who teach at a distance. The increasing use of part-time faculty prompts the need for formal processes to develop web-based teaching skills.

Presenters: Jane LeClair, Elmira College, Terri Bickford, Literacy Volunteers of Chenango County, New York, and Jeri O'Bryan, Morrisville State College, Norwich Campus
Presider: Connie Robertson, University of Kentucky

"No Adult Left Behind", designed for novice and intermediate Continuing Education Administrators, leaves session participants with increased awareness of specific needs of adult students and the value for addressing those needs. Role-play, discussion, and audience Q & A provide answers on developing partnerships with community agencies to gain assistance for these students. Participants will be provided with valuable handouts so they may provide session information to their home institution.

Presenter: Diane M. Chubb, University of Georgia
Presider: TBA

Since the early 1900s university outreach has been central to the teaching mission of black colleges beginning with innovative programs such as the Jesup Wagon at Tuskegee Institute (University), and the People's College at Atlanta University in 1942, through the contemporary extended and distance education programs. This session will discuss the findings of a qualitative study of the strategic role of continuing higher education in the public Historically Black College and University in the modern era. Questions that will be explored during this interactive session include (a) What are the social and political costs and benefits of continuing education to the public HBCU?, (b) What are the social and political interests that impact the development of continuing education in the public HBCU? and, (c) How are these interests negotiated within this context? This session should interest continuing higher education leaders and policymakers who are interested in collaborative partnerships with HBCUs with regards to the development and delivery of credit-based continuing higher education programs.

Keynote Speaker: Suzanne Morse, President of the Pew Partnership for Civic Change and author of Smart Communities: How Citizens and Local Leaders Can Use Strategic Thinking to Build a Brighter Future.
Over the past three decades Dr. Morse has worked to devise solutions to community problems. In her writing and presentations she describes seven strategies that "smart" communities have used to become thriving communities.

MAKING A DIFFERENCE BEGINS WITH YOU... SO LIVE INTO YOUR DREAMS!

Presenter: Tom Ingrassia, President, Tom Ingrassia Productions
Presider: TBA

If you are like many continuing education professionals, you spend countless hours encouraging staff members and students to think about increasing their skills through training and education in order to develop and meet their career and life goals. But what about you? What about your own personal and professional development? The best way to make certain that you are satisfied and productive in your career is to check in with yourself once in a while and identify what you are most passionate about. Using his own unique story of dramatic career re-invention as a springboard, Tom shares practical tips and techniques to help you identify your worth as an individual, and to be prepared to take the opportunities presented to you and make them your own. Incorporating music, humor and wisdom with a killer message, this three-hour workshop will be presented in three parts:

I. Tom shares his story of how a childhood dream led him to personal and professional re-invention at age 48; the steps he followed; and how he overcame his own fears and insecurities to achieve his goal of being a successful entertainment entrepreneur;

II. Assessment activities, including:

• Assessing Your Skills
• Identifying Your Core Interests, Beliefs, Values and Needs
• Discovering the Work You Were Born to Do
• Finding Purpose in Your Career
• Overcoming Weaknesses to Achieve Your Goals
• Putting It All Together: Defining Your Purpose

III. The workshop ends on a powerful, motivational note, with Tom sharing the wisdom he has learned-sometimes the hard way-about the importance of having the courage to change; seizing the opportunities that are presented to you; and persevering until you have achieved your goals.

UNIVERSITY OUTREACH AND ENGAGEMENT: DEFINING TERMS, ADDRESSING QUALITY, COLLECTING DATA, AND TELLING STORIES

Presenters: Burton A. Bargerstock is director of Communication and Information Technologies for University Outreach and Engagement (UOE) at Michigan State University (MSU). Vivek R. Joshi is a data resource analyst with UOE Communication and Information Technologies. Diane Doberneck is an academic specialist with the MSU Center for Community and Economic Development.
Presider: TBA

This workshop will provide a broad examination of one university's work defining, developing, and institutionalizing its vision of outreach and engagement.

Attention will be paid to:

• how Michigan State University arrived at its focus on scholarly engagement
• the implications of that focus for the institution, and
• the collection and use of data about faculty outreach work

This workshop will provide participants with an understanding of the context in which OEMI was developed, the challenges of trying to collect data on scholarly outreach and engagement, the way in which this particular instrument works, the potential uses of the data, and the future direction of work in this area. Opportunity will be provided for participants to interact in considering and applying themes within their own institutional contexts.